【識港網訊】在購物中心跟著雙語標識指引，尋覓美食選購好物“so easy”；到華強北“掃貨”科技圳品，打開“家鄉錢包”輕鬆完成支付；逛商圈盡興購物，還能一鍵辦理秒級離境退稅……在深圳，從“硬設施”到“軟服務”，商圈“國際範”十足，國際化消費環境不斷優化，境外遊客只需一部手機就能“樂購深圳”。
今年是APEC“中國年”，全球目光聚焦深圳。這座城市搶抓APEC機遇，加快推進國際化消費環境建設，在商圈國際化服務升級、跨境支付便利化、離境退稅等關鍵環節持續發力，不斷提升城市消費全球吸引力，進一步激發國際消費活力。
國際化服務持續升級，消費體驗更優
“Two Grape Teas, One large size Gelato，please。”10月18日，在深業上城喜茶店，來自澳大利亞悉尼的遊客艾米麗和朋友對著中英文雙語菜單順暢完成點單，沒一會就喝上心儀的茶飲。艾米麗說，商場雙語標識很清晰，感覺很棒，打算休息一會再去樓下的免稅店看看。
隨著2026年APEC會議到來，深圳各大商圈持續升級國際化消費服務，從一份菜單、一個點位、一臺翻譯設備、一塊指示牌開始，全面優化國際消費體驗，用完善配套、貼心服務迎接全球賓客。
走進深圳重點核心商圈，雙語標識導引牌、餐飲雙語菜單等已成標配，讓境外旅客“看得懂、走得順、逛得舒心、吃得開心”。其中，深業上城公共標識中英雙語覆蓋超2000個點位，中英日韓四語覆蓋近百個點位，108家餐飲商戶提供雙語菜單，客服臺還配備了專業翻譯器及翻譯耳機，實現多國語言線上與離線雙向即時翻譯；深圳萬象城加快落地入境消費數字平臺MeetChina，配置智慧消費導引設備，優化多語種服務和翻譯設備保障；大運天地、海岸城、壹方城等購物中心雙語菜單覆蓋主流餐飲及零售門店；深圳灣萬象城在公共區域、主要動線實現雙語導視與電子導覽；華強北步行街作為深圳首批“國際化特色示範街區”，標識標牌全面煥新，關鍵節點實現多語種覆蓋。
同時，深圳持續推進全域國際語言環境建設，支持商圈打造全區域、全動線、全場景的服務系統，組建手持AI翻譯機的服務專員、涉外服務志願者隊伍，為境外遊客在深“吃喝玩樂購”提供貼心幫助。
跨境支付便捷多元，覆蓋消費全場景
“太方便了！不用下載新軟體，掃一掃就能直接付款了。”近日，一位韓國遊客在羅湖萬象城用其當地的電子錢包Hana Pay完成“絲滑”購物後連連點贊道。
便捷支付體驗的背後，是深圳跨境支付環境的持續優化。近年來，深圳圍繞境外人士入境、消費、離境全流程持續升級支付配套服務，從入境樞紐、日常消費再到離境退稅環節持續發力，構建起便捷多元的跨境支付服務體系，打通境外人士消費全鏈條堵點，讓海外來客在深圳“像在家一樣付款”。
目前，全市可受理外卡商戶達4.1萬戶，POS機達5.1萬臺，全面覆蓋機場、口岸、重點商圈等境外人士集聚區。銀聯、微信支付、支付寶等平臺均實現“外卡內綁”“外包內用”功能。依託跨境二維碼統一網關，微信支付已經實現與全球近50個境外錢包機構互聯互通，更多APEC經濟體錢包正加速加入。
圍繞入境遊客“吃住行遊購娛”消費全場景，深圳打造長效化綜合服務平臺，全面提升境外來深人員的支付體驗。在交通樞紐、核心商圈等佈局8個入境綜合服務中心，覆蓋寶安機場、深圳灣、福田、羅湖、皇崗口岸、福田高鐵站及龍華商圈，集中整合外幣兌換、支付諮詢、多語種指引等便民服務，打通入境金融服務“最後一公里”。
商圈與文旅消費體驗持續升級。早在2024年8月，深圳便推出寶安國際機場、深圳萬象城等首批10家“便利支付商圈”，可體驗“大額刷卡”“小額掃碼”等優質、高效、便捷的支付服務。目前，全市已實現三星級以上酒店、國家5A級景區及旅遊度假區、國家級旅遊休閒街區受理境內外銀行卡服務全覆蓋。
在深圳，跨境支付便利延伸到離境一刻。作為全國首批實施離境退稅政策的城市之一，深圳從設備、網點、模式多方創新，持續迭代升級離境退稅服務，打破門店、地域、代理機構壁壘，實現離境退稅“即買即退”全國通辦。
截至2026年6月底，全市共有6個離境退稅口岸，是全國離境退稅口岸最多、類型最全的城市；全市離境退稅商店累計超2500家，“即買即退”商圈達15個，“即買即退”商店超1000家，數量全國第一。
豐富供給創新場景，國際消費動能澎湃
近年來，深圳加快打造國際消費中心城市，國際消費環境建設成效顯著，2025年入選“國際化消費環境建設試點城市”。
政策加碼，助力建設更國際化的消費環境。今年4月，《深圳市國際化消費環境建設試點專項資金管理辦法》印發，聚焦豐富高品質消費供給、優化涉外支付服務、提升國際化服務水準等三大領域，對國際化消費環境建設給予“真金白銀”支持。
優化供給，創新打造更多元的消費新業態。深圳將前沿科技融入消費場景，推廣即時低空配送、智慧無人商超、跨境無感支付、科技產品S店等新業態新場景，將創意設計、創新科技元素融入3C數碼、珠寶首飾、服裝鞋帽、鐘錶眼鏡等產品，機器人、AI眼鏡、AI手錶等科技產品成為入境遊客到深圳的“必購清單”。同時，深圳積極發展“文旅+”“公園+”“體育+”等消費新業態，做優做強首店經濟，培育“圳在首發”品牌。
國際化消費環境不斷優化，入境消費活力持續釋放。數據顯示，今年1至8月，外籍人員在深消費達1.43億筆、總金額210.86億元，同比分別增長18.64%、26.58%。
Shenzhen upgrades shopping services for global visitors
Overseas travelers to Shenzhen can navigate malls with bilingual signage, pay with overseas e-wallets at Huaqiangbei electronics markets and claim departure tax refunds in seconds on their smartphones, as the city works to improve the shopping environment for international visitors ahead of the APEC meetings.
The city is upgrading services for international visitors in commercial districts, expanding cross-border payment options and streamlining departure tax refunds.
At a HEYTEA store in UpperHills on Oct. 18, Australian tourist Emily and a friend ordered drinks using a Chinese-English menu. Emily, who is from Sydney, said the mall’s bilingual signs were clear and the experience was “great.” She planned to rest before visiting the duty-free shops downstairs.
Bilingual signs and restaurant menus have become common in these areas. UpperHills has installed more than 2,000 Chinese-English signs and nearly 100 signs in Chinese, English, Japanese and Korean. A total of 108 restaurants there offer bilingual menus, and the information desk has translation devices and earphones. Shenzhen MixC is rolling out MeetChina, a digital visitor platform, and smart shopping guides, while merchants in Universiade World, Coastal City and Uniwalk offer bilingual menus and signage. Shenzhen Bay MixC has bilingual directional signs and electronic wayfinding. Huaqiangbei has added multilingual signs in locations popular with international visitors.
The city is also supporting volunteer teams in commercial districts, including volunteers who speak foreign languages and those equipped with handheld AI translators.
“It is so convenient! No need to download a new app — just scan and pay directly,” a South Korean tourist said after paying at Shenzhen MixC with Hana Pay, a South Korean e-wallet.
The seamless payment experience underscores Shenzhen’s broader effort to improve its cross-border payment system. Shenzhen has about 41,000 merchants that accept foreign bank cards and 51,000 point-of-sale terminals, across the airport, ports and major commercial districts. UnionPay, WeChat Pay and Alipay accept foreign cards, while WeChat Pay has connected with nearly 50 overseas e-wallet providers. More wallets from APEC economies are expected to join.
Eight service centers at transport hubs and commercial districts, including the airport, Shenzhen Bay, Futian, Luohu, and Huanggang ports, and Futian Railway Station, offer currency exchange, payment advice and multilingual guidance.
Shenzhen launched 10 convenient payment commercial districts in August 2024, including the airport and Shenzhen MixC. At present, domestic and foreign bank cards are accepted at all three-star-and-above hotels, national 5A-level scenic spots, and national-level tourism and leisure districts in the city.
Shenzhen makes it easier for overseas visitors to claim departure tax refunds. As one of China’s first cities to introduce the policy, it allows shoppers to get an immediate refund and collect it at any port of departure in the country without returning to the store. As of the end of June, six Shenzhen ports offered departure tax refunds, more than in any other Chinese city. The city has more than 2,500 tax-refund stores. Fifteen commercial districts and more than 1,000 stores offer immediate tax refunds, the most in the country.
Shenzhen was selected in 2025 as a national pilot city for building a world-class consumption environment. In April, it introduced financial support measures targeting quality consumer goods, payment services for international visitors and better services for overseas shoppers.
The city is also promoting new shopping experiences, including low-altitude delivery, unmanned stores and technology-focused shops. Robots, AI glasses and AI watches have become popular purchases among inbound tourists. Shenzhen is developing consumption linked to culture and tourism, parks and sports, and encouraging brands to open their first stores in the city.
The push is showing results. From January to August, foreign nationals made 143 million transactions in Shenzhen, worth 21.086 billion yuan (US$3.14 billion). The figures were up 18.64% and 26.58%, respectively, from a year earlier.
(Translated by Li Jing)
招商銀行深圳分行以暖心支付服務迎接八方來客
今年6月，一名塞爾維亞籍客戶走進招行深圳北站支行，想將在深所得薪資跨境匯回本國，因語言不通一時焦急，網點借雙語設備耐心講解，指引完成購匯與跨境匯款。這份暖意又延續至振華支行：8月，一名巴基斯坦創業者來行辦理業務，網點開啟境外客戶綠色通道，雙語櫃員全程陪同，為其辦理對公帳戶及個人金葵花卡，客戶專程送來表揚信。
這樣的異鄉暖意，正是招行深圳分行服務境外來華人員的日常寫照。為做好APEC支付服務保障，該行以“因您而變”的服務理念，推動網點支付便利化升級。
自助設備是境外人員觸手可及的“現金管家”，全轄233臺ATM已100%支持國際主流外卡取現，並在寶安機場、深圳國際會展中心等核心涉外服務區域重點布放，確保刷卡、取現、掃碼支付順暢無阻；櫃面落實“零錢包”與現金備庫，聯動8家計程車公司對接司機零鈔，設6個定點兌換支行，走進高鐵站、社區、景點，提供“點對點”上門宣導。
網點外幣兌換讓用匯選擇更多元。重點網點可受理美元、港幣、歐元等10種外幣現鈔，港幣、美元、歐元、日元四類主流幣種全覆蓋；小眾幣種按網點需求與地理位置差異化佈局。同時有序推進數字人民幣硬錢包發行籌備。
從塞爾維亞客戶舒展的眉頭，到巴基斯坦創業者專程送來的表揚信，招行深圳分行以專業與溫度贏得認可，以安全、便捷、優質的金融服務，為APEC保駕護航。
CMB Shenzhen offers convenient banking services for overseas guests
In June, a Serbian customer visited China Merchants Bank (CMB) Shenzhen North Railway Station Sub-branch to send his Shenzhen earnings home. He received help from staff to buy foreign currency and make the cross-border transfer.
In August, a Pakistani entrepreneur visited the bank’s Zhenhua Sub-branch. Staff helped him open a business account and apply for a personal Golden Sunflower Card. He later sent the sub-branch a letter of appreciation.
The cases reflect CMB’s efforts to make banking easier for international visitors in Shenzhen.
All 233 of the branch’s ATMs accept major international cards, many in key areas such as the airport and Shenzhen World Exhibition & Convention Center. The bank also offers cash pouches, keeps cash available at counters, works with eight taxi firms to provide drivers with small bills, and designates six sub-branches for currency exchange.
Key outlets handle 10 foreign currencies, with Hong Kong dollars, U.S. dollars, euros and Japanese yen available at all of them. Other currencies depend on local demand and location. The bank is also preparing to issue digital yuan hard wallets.
CMB Shenzhen will continue providing safe and convenient financial services to international visitors.
